It’s not easy growing up in the shadow of a famous brother. Ever heard of Doug Pitt? Nicholas Cowell? Gesine Bullock? Nope. Thought not. That doesn’t mean they haven’t achieved anything though; Doug Pitt is a high-flying businessman, a philanthropist and Goodwill Ambassador for Tanzania; Nicholas Cowell is a multi-millionaire property tycoon; and Gesine Bullock is a pastry chef, entrepreneur, author, attorney and former film executive. Not bad, eh?

Welcome to the life of Novello, the ancient hilltop town just a mile or so from Barolo. Everyone has heard of Barolo. They want to walk its ancient streets, taste its world-renowned wines, eat its food, take photos of its castle… and then there’s that little town on the hill above it.

Novello doesn’t have dozens of restaurants, it’s not full of shops offering “Weinproben”, it doesn’t have a wine museum, or even a corkscrew museum, but that doesn’t mean it…